Modern, capable technology
The site is built with Next.js, a cutting-edge technology used for modern web projects. It provides a fast, dependable experience that can grow as the brand’s needs evolve.
Berkay Askin Studio · Case study
Calm, credible digital experiences for healthcare brands.
NÜANS is a fictional example showing how we design a calm, credible web experience that supports the commercial goals of premium medical-aesthetics brands.
This is not a real clinic. Dr Ece Yıldıran, contact details, reviews and case records are demo content.
I want a similar experience for my brandVerified project features
4
fully localised languages
7
individual service pages
27
representative demo cases
RTL
Arabic direction support
Scope
Turning a beautiful idea into an experience that works for the brand.
NÜANS is more than a polished design. Content, ease of use and technology were planned together so visitors can find what they need, trust the brand and move comfortably on every device.
Comfortable on every screen
Responsive design means each page adapts automatically to phones, tablets and desktop screens. Text, imagery and buttons remain clear and easy to use on every device.
Four locales and RTL
Turkish, English, Russian and Arabic content has its own web address. Arabic pages also follow the language’s natural right-to-left reading direction.
SEO and content structure
Each page has a clear topic, title and link structure. A canonical identifies the preferred page, hreflang points to the correct language version, and semantic HTML helps search engines and screen readers understand each section.
From design to launch
We design first, then bring it to life with the same care.
The design prepared and approved before development is implemented faithfully. Type sizes, colours, spacing, imagery and interactions are checked through measurement.
01
Clarify the need and direction
The brand’s goals, customers, services and content needs are agreed before design begins.
02
Approve the design together
The look of the pages and the customer journey are reviewed before development, so the final result is never a surprise.
03
Build faithfully and verify
The approved design is built in code, then browser-based automated tests check desktop, mobile, touch, keyboard use and different language directions.
Client questions
What we clarify before work begins.
Scope and timing are defined after reviewing the brand’s needs. These answers are not fixed price, schedule or outcome guarantees.
How long does a similar project take?
Timing depends on page count, content readiness, languages and required interactions. We do not offer an unverified schedule before reviewing the scope.
Who prepares the content?
We can structure existing material or build a page-level content system with the brand team. Medical claims and legal text should be approved by the relevant experts.
Can the site be multilingual and support RTL?
Yes. NÜANS provides separate pages for Turkish, English, Russian and Arabic. RTL support means Arabic is not merely translated; it is presented in its natural right-to-left reading direction.
What does SEO work include?
We first identify what your customers search for and which question each page should answer. We then shape titles, descriptions, content and internal links so search engines can find the right page and language. A canonical marks the preferred address, hreflang identifies language versions, and semantic HTML explains the meaning of the content. This creates a strong foundation for visibility, but no specific ranking is guaranteed.
Is post-launch maintenance available?
Yes. After setup, our monthly subscription model keeps the site current, technically maintained and growing instead of leaving it untouched after delivery. Content updates, performance and SEO improvements, and new development are planned according to the selected package; the right model is agreed during the proposal stage.
Berkay Askin Studio
Let’s build an experience with the same level of care for your brand.
We can review your brand goals, content needs and ideal digital experience together.
I want a similar experience for my brand